As part of this campaign, Voltaren sent a delivery to various influencers. Every person who got a Voltaren ball got a personalized letter explaining why they were getting the ball (to help with back pain) as well as a diagram of all the causes of their aches and pains. This is the diagram I drew up for Anele, who spends a lot of time on Twitter. It involved a bit of guesswork – did I get it right?
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